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What Are Backlinks? How To Get Them In 2022

What Are Backlinks? How To Get Them In 2021

  • Use  Ahrefs free backlink checker Click Here
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How do I rank at the top of google for my chosen keywords with backlinks? 

Well, you need to make sure that you're hitting all the right notes when it comes to seo that links play a significant role in google ranking. So if you want to rank at the top you're going to need them in this video I'll, tell you exactly what backlinks are, why they're so important and exactly how to get them? 

So, let's start right at the beginning. What are that links? A backlink is a hyperlink from a third-party website to yours. Google uses backlinks as a ranking signal to measure the validity relevancy and authority of your website generally, the more backlinks you have and the better their quality the higher up the search results you'll appear for your target keyword. 

So what does this mean? Well, if you have hundreds of backlinks from popular and authoritative websites such as forbes and business insider, then it's likely that you'll rank very highly for a particular search query. Alternatively, if you have little to no backlinks or the backlinks that you do have are from low authority websites, then you're likely to get buried in the search results.

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But is this always the case? 

Well, not necessarily think of it like a chain. If the content that contains your link has little to no backlinks itself or all the links are a low authority, then google might place a higher value on the link coming from the lower authority website. So why do websites need backlinks? Well, we need backlinks for two reasons. First of all, to improve our ranking and second of all, to increase. Discoverability backlinks are one of google's top ranking factors. Google sees each backlink as a vote of confidence whenever one website links to another.

It acts as a signal that the content is of value alongside ranking juice.

Backlinks make your website more discoverable. By increasing the volumes of referral traffic, there are three ways to get backlinks. First of all, you could earn them by creating high quality shareable content, which naturally attracts backlinks from other sites. The content you create needs to be engaging and informative and could come in the form of videos, infographics or blog posts. This kind of content increases the possibility of it being seen and picked up organically.

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However, it can be a little tricky to earn backlinks in volume. Via

this method, you could publish amazing content, but whether third-party websites decide to link to you will depend on other factors, such as the strength of your brand and the popularity of your website. The second way to earn backlinks is by manual outreach, which includes the following steps. When conducting manual outreach research is critical. 
You need to find the kind of websites that complement yours and publish similar content start by searching google for blogs. That are the exact match for your target keywords: you'll see from the simple search that we did on google.

We were met with a lot of great fashion bloggers. This is a great place to start once. You've narrowed down your options into a short list, look for the factors that could influence the quality of the backlink you'll receive. Let's take the first blog from a previous search and enter this into moz's free domain analysis tool. 

Here we can see the overall health score of this website and decide whether it's worth adding to our list of bloggers to outreach to the depth and expertise of the existing content, the volume of traffic arriving on the website domain authority and relevance to your niche. All these factors can make a big difference to the ranking impact of any backlink placement.

Next, you need to work on contacting the blog owners we develop relationships with thousands of bloggers around the world. Here are our top tips always make your pictures personal by including the name of the blog owner and talking about their target audience and existing content? Try not to rush into asking for a placement right away. 

Look for ways that you can provide them with value. For example, you could offer to write a product to review for free. You can also connect with bloggers on social media and build a relationship that way. Alternatively, you can just skip the manual labor altogether and use backlink services.

This is probably the most efficient way to build backlinks on scale. Here you tell the agency the number of backlinks that you would like. The agency then builds the backlinks for you using their existing blogger relationships at fat. Joe, for example, we have already built strong relationships with thousands of bloggers worldwide in almost every niche. 

This makes building links quicker and easier, particularly if you're, an agency building links for multiple clients. If you're building links as a brand, this could save you valuable time and resources that would be required for manual outreach, trust us.

It can take a long time to build a good backlinks.

We spoke a lot here about keywords and anchor texts. Each backlink is attached to an anchor text. You need to choose these to make sure that your link building profile is as natural as possible. When choosing your anchor text, you have a few options. Exact match anchors are carbon copies of the original page title.

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So if you have a page titled choose, the anchor text would be shoes. Partial match anchors are those that include some variation of the original page title. So in this example, you might have dark red designer shoes. Branded anchors use your brand name. 

So for facto we would use fat joe. 

It's as simple as that, your branded anchors are pretty much a given but to decide on your other anchor text.

You'll need to research keywords and use the search intent. This is the most important step. It makes everything that you do within your seo strategy more efficient. The aim of this research is to understand what your users are searching for: the keyword, difficulty and the search volume. 

There are likely many keywords within your niche, but only some of these will be used by users that actually intend to buy from you. Creating a strong list of contenders means you can plan your content in anchor text to target these searches and users.

It'll also enable you to rank for the terms that best relate to your products and services, 

increasing the opportunity for conversion. A great way to choose keywords is by brainstorming or if you would like to make it a little easier. 

You could use google ads keyword, planner just type in your chosen keyword, and it will show related phrases, including those that don't contain the original seed, make sure that you choose keywords around your user search intent. For example, if you were going to create a blog post around the best fashion trends, you may not want to target a purchase, intent keyword such as buy red shoes. In this case, you might choose to target a more relevant search term, such as the best red shoes. 

It's also useful to type your keywords into google and see what it suggests only use those keywords that your users are actually going to be searching for.

Once you've refined your list of keywords, you can see where you currently rank for each one. To do this, you can use our free keyword, rank checker tool. Fat rank, simply download the extension on your chosen browser and start searching once you know where you rank for particular keywords. It's much easier to know which keywords you need to target in your future seo activities. One last thing to note: before you start building backlinks, you need to ensure that your existing pages can convert it'll, be a waste of your time, energy and resources to build backlinks. 

To pages that aren't on point, you need a strong website infrastructure and a great user experience on every page that you build backlinks to you need to make sure that it's quick to load includes engaging content and supports your visitors journey.

Otherwise, all you'll do is drive traffic to pages that increase your bounce rate and decrease your time spent on page, which are both ranking factors. You should now know exactly what backlinks are why you need backlinks to rank in google and exactly how to get them. If you want even more detail, you can check out our how-to guide on our website. The link is in the description below..

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